You could say the marketing mix and I are rather well acquainted.
I’ve been a content contributor for an online local nightlife and entertainment site; a senior copywriter/social media strategist and creative director for a boutique marketing firm; a social media director and integrated strategist for Fortune 500 brands and retailers; and a manager of insights and an executive editor for the research and innovation unit at one of the world’s largest media investment groups, overseeing the editorial and content strategy for a quarterly publication that provided me the privilege of working with some of the industry's best and to interface with some of the world’s most innovative companies, including Buzzfeed, Google, Facebook, Instagram, Microsoft, The Futures Company and Vox Media.
I currently put these past experiences to work at one of St. Louis’ largest integrated marketing agencies, using my extensive background in brand management, consumer behavior, customer experience, content development, research, technology and social media to help shape communications across multiple disciplines. In addition, my analytical research skills have helped us unearth key data and insights for numerous global client projects and pitches.
I’ve also been fortunate enough to work with talented teams and have been honored with several awards. My virtual display case includes: 2012 Business Marketing Association of St. Louis TAM Silver Award for VIP Recruitment Blogging; 2013 Business Marketing Association of St. Louis TAM Digital Best Award for Social Media Campaign; and 2013 Business Marketing Association of St. Louis TAM Digital Best Award for External Newsletter. I was also fortunate to have been a part of the St. Louis Sports Commission’s successful bid in landing the 2007 Men’s Frozen Four, the NCAA ice hockey championships, for St. Louis.
Personal: I'm passionate about iPhone photography, Twitter and sports. Anything else? You'll have to ask.
My portfolio: The Edge of Farming (web series), Challenger, Massey Ferguson (AGCO Corporation), Anheuser-Busch InBev, Classic Yacht Owners Association, Country Bob's, DMEautomotive, Dr Pepper Snapple Group, Hortica Insurance, InsideSTL.com, Intelispend, Mars Inc., March of Dimes (Missouri Chapter), NCAA, Nestlé Purina, St. Louis Sports Commission, Snyder’s-Lance, St. Louis Blues, St. Louis Cardinals, St. Louis Community College, Studio Branca Salon Spa, Target Stores, Wahl Professional, We Are Alexander