It's not every day one can get a chance to test-drive a fine Italian automobile for a week. Using a fully integrated campaign (print, direct mail, radio & social media), the "Find Your Fiat" campaign leveraged social media to create awareness for an Indianapolis Fiat dealership. This campaign won the 2013 Business Marketing Association of St. Louis TAM Digital "Best Award" for Social Media Campaign.
(Note: Awards were renamed The ME Show Awards in 2015.)
THE SOCIAL MEDIA