Storyboarded, composed copy and conceptualized a cross-platform campaign for Hortica, a horticultural insurance provider. The concept visually illustrated the destructive power of nature, while the copy featured succinct, declarative statements.
 Branding,, Brand Strategy,, Copywriting,, Creative Development, Creative Direction,, Print Campaign, Taglines
The Elements
creative direction for national print branding campaign
THE ICONS
creative direction for national print branding campaign

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