I’m a well-rounded brand communications professional with more than 15 years in brand marketing, copywriting, strategy, insights, creative direction, and digital experiences.
I’ve been a content contributor for an online local nightlife and entertainment site; a senior copywriter/social media strategist and creative lead for a boutique marketing firm; a social media director and integrated strategist for Fortune 500 brands and retailers; a manager of insights and an executive editor for the research and innovation unit at one of the world’s largest media investment groups, overseeing the editorial and content strategy for a quarterly publication that provided me the privilege of working with some of the industry's best and to interface with some of the world’s most innovative companies, including Buzzfeed, Google, Facebook, Instagram, Microsoft, The Futures Company and Vox Media. I also put these past experiences to work at one of St. Louis’ largest full-service advertising agencies, serving as corporate communications manager, where I guided the company through a global rebrand, and oversaw the development and rollout of a revamped social media strategy across third-party platforms. I was also responsible for all internal communications, ensuring all messaging was delivered to employees in a timely manner.
I then served as an associate content director, using my extensive background in brand management, consumer behavior, customer experience, content development, research (both primary and secondary), technology and social media to help shape communications across the digital spectrum for a global farm science brand and provide leadership to a team of content managers.
Lastly, I recently was entrusted with guiding the creative development and production management of campaign assets of large brand campaigns for a leading global car rental company as a senior creative marketing specialist. One of those campaigns was an overarching brand campaign positioning the company as a reliable partner during the onset of the COVID-19 pandemic.
Personal: I'm passionate about iPhone photography, Twitter and sports. Anything else? Ask!
The shiny virtual Trophy Case
I was also fortunate to have been a part of the St. Louis Sports Commission’s successful bid in landing the 2007 Men’s Frozen Four, the NCAA ice hockey championships, for St. Louis.
The cavalcade of portfolio whimsy
The Edge of Farming (web series), Challenger, Massey Ferguson (AGCO Corporation), Anheuser-Busch InBev, Build-A-Bear, Classic Yacht Owners Association, Cobb-Vantress, Country Bob's, DEKALB/Asgrow, DMEautomotive, Enterprise Holdings, Inc., Hortica Insurance, InsideSTL.com, Intelispend, Keurig Dr Pepper, Mars Inc., March of Dimes (Missouri Chapter), MiTek U.S.A., NCAA, Nestlé Purina, St. Louis Sports Commission, Snyder’s-Lance, St. Louis Blues, St. Louis Cardinals, St. Louis Community College, Studio Branca Salon Spa, Target Stores, Wahl Professional, We Are Alexander