It's not every day one can get a chance to test-drive a fine Italian automobile for a week.
I conceptualized and developed a fully integrated brand awareness campaign, leveraging print, direct mail, radio, mobile app, and social media, to create awareness for the "Find Your Fiat" campaign for an Indianapolis Fiat dealership.
Two major highlights of the campaign were the radio and social media functions.
The radio initiative featured live reads and commercial spots by an Indianapolis Top 40 disc jockey, who had full use of the vehicle and showcased its many practical features to hers and station's audience.
The social media campaign strategy used weekly contestants who showed off what they did with the vehicle in and around Indianapolis by using the hashtag #Findy500 to drive high levels of audience engagement. The campaign won the 2013 Business Marketing Association of St. Louis TAM Digital "Best Award" for Social Media Campaign.
(Note: Awards were renamed The ME Show Awards in 2015.)
Branding,, Brand Strategy,, Copywriting,, Creative Development, Creative Direction,, Facebook, Integrated Marketing,, Twitter, Social Media
THE SOCIAL MEDIA