It's not every day one can get a chance to test-drive a fine Italian automobile for a week.
I helped conceptualize a fully integrated campaign, leveraging print, direct mail, radio, mobile app, and social media, to create awareness for the "Find Your Fiat" campaign for an Indianapolis Fiat dealership. The social media campaign, using third party platforms and the hashtag #Findy500, drove high levels of audience engagement and won the 2013 Business Marketing Association of St. Louis TAM Digital "Best Award" for Social Media Campaign.
(Note: Awards were renamed The ME Show Awards in 2015.)
Branding,, Brand Strategy,, Copywriting,, Creative Development, Creative Direction,, Facebook, Integrated Marketing,, Twitter, Social Media
THE SOCIAL MEDIA