Country Bob's markets sauces and seasonings in major grocery chains throughout the central US. While product distribution is strong, Country Bob's was looking for ways to move more product off the shelf at retail.
My task: to help develop a campaign that emphasized the product's evolution from simply being 'just' a steak sauce to the 'It' sauce—your go-to product for just about anything. The strategy process included developing a distinct tagline and working with the creative team to help ideate and execute the campaign across multiple platforms.
The result: a series of short TV/radio spots that visualized and emphasized Country Bob is "The IT Sauce."
Branding,, Brand Strategy,, Commercials, Content Strategy, Copywriting,, CPG, Creative Direction,, Social Media, Scriptwriting,