Country Bob's markets sauces and seasonings in major grocery chains throughout the central US. While product distribution is strong, Country Bob's was looking for ways to move more product off the shelf at retail.
The team developed a series of short TV/radio spots that emphasized the product's evolution from simply being 'just' a steak sauce to the 'It' sauce—your go-to product for just about anything. My contribution: I created the tagline and worked with the creative team to help ideate and execute the campaign across multiple platforms.
Branding,, Brand Strategy,, Commercials, Content Strategy, Copywriting,, CPG, Creative Direction,, Social Media, Scriptwriting,