Hortica, a horiticultural insurance provider, was looking to launch a national campaign that positioned the company as the leader in their field. 
In coordination with a team of art directors and copywriters, I storyboarded, conceptualized and provided creative direction for a cross-platform campaign—magazines, mailers, displays, and newspapers—that visually illustrated the destructive power of Mother Nature. The ad copy featured succinct, declarative, and bold statements that grabbed attention and underscored how Hortica can be the insurance provider you can lean on.​​​​​​​
 Branding,, Brand Strategy,, Copywriting,, Creative Development, Creative Direction,, Print Campaign, Taglines
The Elements
 Branding, Brand Strategy, Copywriting, Creative Development, Creative Direction, Print Campaign, Taglines
THE ICONS
 Branding, Brand Strategy, Copywriting,, Creative Development, Creative Direction, Print Campaign, Taglines

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