Hortica, a horiticultural insurance provider, was looking to launch a national campaign that repositioned the company as the leader in their field. 
In coordination with a team of art directors and copywriters, I storyboarded and conceptualized a national print campaign—magazines, mailers, displays, and newspapers—that emphasized the people behind the services (adjusters, agents, loss control specialists) who were the true "strength" and support that each provided their clients. These traits were underscored through the use of imagery and short, impactful headlines/captions that helped tell the story.
 Branding,, Brand Strategy,, Copywriting,,, Creative Development, Creative Direction,, Print Campaign, Taglines
THE ADS
 Branding,, Brand Strategy,, Copywriting,,, Creative Development, Creative Direction,, Print Campaign, Taglines
 Branding, Brand Strategy, Copywriting, Creative Development, Creative Direction, Print Campaign, Taglines

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