When it comes to automotive retail, the deals are the driver.  Through providing art direction and writing a script,  my teams and I conceptualized this TV/radio campaign that not only related to the audience, but also captured their attention in a effort to rebrand an automotive dealership after a change in ownership. This episodic campaign effectively depicted the value of their pricing versus the competition in a playful manner using a pop culture theme.
 Brand Campaign, Copywriting, Creative Direction, Radio Commercial, Scriptwriting,, Strategy, Taglines,Television Commercial

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