The ball is tipped, and there I was. I was typing for my life, I was a script writing star...
Yeah, yeah -- you get the idea. Dealerships far and wide take advantage of themes throughout the year. Some go for a "Hail of a Sale" event, while others go for a "Fast Break" sales promotion theme. We opted for a little twist — we incorporated the theme of college tournament time and mimicked the style and presentation of a the game's signature voice as a voiceover.
In a phrase, it was awesome baby!
Brand Campaign, Copywriting, Creative Direction, Radio Commercial, Scriptwriting,, Strategy, Taglines, Television Commercial