NEXT, a GroupM NEXT quarterly interactive publication serving GroupM agencies and their clients, delivered long-form consumer insights and viewpoints in the rapidly changing tech-driven world.
While serving as Executive Editor, I was responsible for sourcing and synthesizing information and data points, and translating them into actionable insights that told compelling stories. In addition, I managed the overall production process, ensuring that deliverables such as written content and visuals were aligned and delivered in conjunction with the outlined production calendar.
This particular issue focused on the cyclical nature of consumer perceptions on emerging technologies, the innovation exchange brands make, programmatic's affects on the Internet of Things (IoT) in our daily lives, consumer privacy, and emerging tech companies to track, was published in April, 2015. I conducted a Q&A interview with one of the world's leading authorities on data privacy, John Montgomery, which delved into how data is being used by companies like Facebook and other apps.
Consumer Insights, Consumer Behavior, Content Development, Copywriting, Creative Direction, Editorial, Technology
Due to copyright concerns, the full contents of this issue are only available upon request..